The internet has truly revolutionised the way information flows from a company to its customers and vice versa. In the recent past, most customers would have only picked up a phone and contacted a company if they had urgently required some information. This is no longer the case.

Customers have now evolved into experienced researchers who utilise the various tools available to them on the web to find and consume a plethora of information that they are cosntantly exposed to, using not only their personal computers, but also mobile devices. Internet has provided them with a mechanism to stay up to date with companies that they find interesting as well as become as informed as possible before making a buying decision.

This makes the effective generation, publishing and distribution of content one of the most important aspects of managing a company's presence. Well prepared content can sell a service or a product far better than an agressive sales pitch.

Content on the web is not a one way street. Web content such as blog posts, new product/services, press releases etc. can be pushed out to various social media platforms out there, enabling the users to post comments, and provide valuable feedback. With most web users being quite open to voicing their comments, concerns, and questions, this offers quite an effective way to get an insight into potential buyers, without the expense of setting up a focus group.

Constant publishing of relevant content can play a major role in establishing the reputation of the company and bringing the products and services out to the open for the target market to see.

YourWebTeam offers both Content Writing and Content Management services for companies who wish to maintain a strong web presence on an ongoing basis.

Our services fall into the following 4 categories:

1. Content Planning and Preparation
2. Content Writing
3. Content Publishing and Distribution
4. Measuring Feedback

1. Content Planning and Preparation

The planning stage involves identifying the target audience and how the content needs to be presented to have the maximum impact. If it is a campaign geared towards existing clients, this becomes a slightly easier task since there is most likely and already well defined profile that encapsulates the existing customers. However, if a new product or service is the focus of the content, then it is important to tailor the content to suit the potential audience. YourWebTeam can help identify these criteria and help plan the web content accordingly.

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2. Content Writing

YourWebTeam consists of a team of seasoned content writers with years of experience producing varioius types of web content. Even multimedia content such as webinars and demo videos start off as written content geared towards a particular audience. As this is generally a very time consuming task which requires research and multiple iterations, YourWebTeam is glad to shoulder the burden and leave the work in the hands of the very capable writers we have on board.

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3. Content Publishing and Distribution

Once the content is written and ready, the next step is to pursue various avenues for pushing the content out to the web. With hunderds of social media platforms out there, the first step is to weed through and determine which platforms make sense for the content at hand. Once this is established, the content needs to be submitted to each, and the feedback measured (see "Measuring Feedback" section below). This process needs to be repeated for each piece of content produced. YourWebTeam constantly explores and analyses various social media platforms that pop up by the dozens on a daily basis, to gain insights into which platforms offer the most value for which type of content. Armed with this knowledge, YourWebTeam is fully prepared to take on the task of distributing content to the correct platforms to gain the most visibility and to have the maximum impact.

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4. Measuring Feedback

Final step of the content management process is to aggregate the feedback originating from the various platforms the content was pushed out to. Doing this manually can be quite a time consuming task and as feedback can keep coming in months after the content was distributed. YourWebTeam has developed tools to harvest this information, along with various analytics information covering aspects of the readers such as their physical location, the duration spent reading the article, click rates, computer and browser information, etc. This information coupled with the feedback can then be used to calibrate future content so that they are better crafted to suit the audience.

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